The Aurora Ärztezentrum – Website Redesign and Performance Upgrade
Website redesign and performance optimization for a premium interdisciplinary medical center in Vienna's 9th district, combining luxury healthcare with modern medical services.
Ongoing work
The Aurora Ärztezentrum
Healthcare
Project Deliverables
Location
Vienna, AustriaTools & Tech Stack
Project overview
The Aurora Ärztezentrum is a full-service medical center located in Vienna's 9th district, housed in a historic palace building from 1860. Since opening in 2018, the center combines Vienna's high medical standards with the comfort and service quality of a five-star hotel. The facility spans 350 square meters and brings together over 15 specialist physicians across multiple medical disciplines under one roof, offering preventive care, aesthetic treatments, and physical therapy services.
We partnered with The Aurora to redesign their existing website and optimize its performance. The clinic needed a digital presence that would match their premium positioning, effectively communicate their comprehensive medical services, facilitate online appointment booking, and provide a user experience that reflected the sophisticated in-clinic atmosphere they've established.
The website serves as the primary digital touchpoint for patients seeking specialist medical care in Vienna, requiring clear navigation across multiple medical disciplines while maintaining the premium aesthetic and service excellence that defines The Aurora brand.
Challenges
Critical performance issues
The existing website suffered from severe performance problems with page speed scores of approximately 50 on mobile and 70 on desktop. These slow loading times created poor user experience, particularly problematic for a premium medical center where digital impression significantly influences patient perception and booking decisions. The performance issues likely resulted in patient abandonment and lost appointment bookings.
Multi-specialty navigation complexity
The Aurora houses specialists across numerous medical disciplines including general medicine, preventive care, aesthetic treatments, dermatology, ENT, gynecology, orthopedics, and physical therapy. The website needed to organize these diverse services in a way that allowed patients to quickly find the right specialist for their specific needs without being overwhelmed by options.
Premium positioning communication
The Aurora differentiates itself through exceptional service quality, luxurious interior design, precise appointment scheduling, and a "walk-in, walk-out" convenience model. The website needed to communicate these premium differentiators effectively while maintaining medical credibility and professionalism.
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Solution
Aggressive performance optimization
We implemented comprehensive technical optimizations that transformed website performance. Through image optimization and compression, code minification, lazy loading implementation, efficient caching strategies, server optimization, and resource prioritization, we increased page speed scores from 50 (mobile) and 70 (desktop) to 95+ on both platforms. This dramatic improvement ensures fast loading regardless of device or connection quality, matching the efficiency and responsiveness patients expect from The Aurora's service model.
Streamlined service architecture
We reorganized the website around clear pathways for different medical specialties. The main navigation allows patients to browse by medical discipline (general medicine, aesthetic treatments, therapy services) with each section featuring the relevant specialists and their areas of expertise. This structure helps patients identify the right specialist quickly.
Premium visual design system
The redesign reflects The Aurora's positioning through sophisticated typography, a refined color palette, high-quality photography of the clinic's interior, and generous whitespace. The visual design communicates luxury and professionalism while maintaining medical credibility and trustworthiness—all while maintaining the optimized performance.
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