Proptech Investment App – Website Design & Development
PropTech investment platform enabling fractional property ownership in the UAE market through cryptocurrency, democratizing access to luxury real estate for global investors.
Ongoing work
NDA
Proptech
Project Deliverables
Location
Dubai, UAETools & Tech Stack
Project overview
Ownsy is revolutionizing real estate investment in the UAE by combining fractional ownership with cryptocurrency payments. We partnered with the founding team to design and develop a comprehensive investment platform that breaks down traditional barriers to luxury property investment.
The platform enables global investors to purchase fractional shares in high-value UAE properties using crypto, with full transparency on ownership, returns, and property performance. Our ongoing engagement includes the complete website design and development, creating a seamless digital experience for modern real estate investors in the emerging crypto-property space.
Challenges
Regulatory Compliance in Crypto-Real Estate Intersection
Operating at the intersection of real estate, securities, and cryptocurrency created complex regulatory requirements. The platform needed to handle KYC/AML verification for global investors, ensure compliance with UAE property laws, manage fractional ownership legal structures, and navigate cryptocurrency transaction regulations—all while maintaining a seamless user experience that didn't overwhelm first-time crypto or fractional real estate investors with technical or legal complexity.
Building Trust in a Novel Investment Model
Fractional property ownership through crypto is an emerging concept that combines two areas where trust is paramount: real estate investment and cryptocurrency transactions. The platform needed to communicate complex concepts (tokenization, fractional ownership, smart contracts, rental yield distribution) in an accessible way while providing transparency on property valuations, ownership verification, return calculations, and legal protections—all designed to convert skeptical traditional investors into confident platform users.
Simplifying Complex Financial Information
Real estate investment involves multiple data points – property valuations, ROI projections, rental yields, appreciation forecasts, fee structures, and risk factors. When combined with cryptocurrency's volatility and real-time conversion rates, the information architecture becomes exponentially more complex. The challenge was presenting this multifaceted financial data in a digestible, actionable format that empowers both crypto-native investors and traditional real estate buyers to make informed decisions quickly.
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Solution
Progressive Trust-Building Interface
We designed a user journey that gradually introduces complex concepts through visual storytelling and progressive disclosure. The homepage clearly explains fractional ownership benefits, while property pages feature interactive calculators showing potential returns in both crypto and fiat. Educational tooltips, explainer videos, and step-by-step guides are contextually embedded throughout the experience. The KYC flow uses clear progress indicators and plain-language explanations, transforming a compliance hurdle into a trust-building moment that reassures investors their security is paramount.
Ownsy is a fractional real estate investment platform for UAE properties using cryptocurrency. Inity Agency provides ongoing website design and development, creating intuitive interfaces for property browsing, crypto payments, portfolio management, and investor education.
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Free 30-minute strategy session to validate your idea, estimate timeline, and discuss budget
What to expect:
- 30-minute video call with our founder
- We'll discuss your idea, timeline, and budget
- You'll get a custom project roadmap (free)
- No obligation to work with us