Portasana – Healthcare Platform Website Design & Development
Complete website redesign and development for a healthcare technology platform delivering integrated digital care pathways across the UK and Ireland healthcare sector.
Ongoing work
Wellola
HealthTech
Project Deliverables
Location
Dublin, IrelandTools & Tech Stack
Project overview
Wellola's healthcare technology platform, branded as Portasana, serves NHS trusts and healthcare providers across the UK and Ireland with an integrated digital care solution. The company engaged Inity to design and develop a new website that would effectively communicate their platform's capabilities to multiple stakeholder groups including clinical staff, IT teams, hospital administrators, and executive decision-makers.
The project scope included redesigning the site architecture to accommodate 11+ modular platform capabilities, creating a responsive design system that works across devices, and implementing WCAG 2.1 AA accessibility standards required for healthcare sector websites. The website serves as the primary digital touchpoint for organizations evaluating Portasana's clinical and administrative modules.
Challenges
Complex product structure
Portasana comprises over 11 distinct modules, spanning clinical care pathways, administrative functions, patient engagement tools, and data analytics. The website architecture needed to accommodate both the breadth of capabilities and the depth of information required for evaluation by different stakeholder groups.
Multiple audience segments
The platform serves audiences with different information needs: clinical staff evaluating patient care features, IT teams assessing integration requirements, administrators reviewing operational capabilities, and executives considering strategic fit. The website needed to provide relevant pathways for each group.
Healthcare sector standards
The website required WCAG 2.1 AA accessibility compliance, appropriate for a platform serving NHS organizations and healthcare providers. The design also needed to align with visual expectations in the healthcare technology sector.
Content organization
The website includes detailed module pages, case studies, insights articles, partner information, and support resources. This content required logical organisation while maintaining site performance and navigation clarity.
Device compatibility
Healthcare professionals access information across desktop, tablet, and mobile devices in various settings. The website needed full functionality and accessibility across all device types.
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Solution
Structured information architecture
We organised the website around two primary capability categories: clinical modules and administrative modules. This structure allows visitors to navigate directly to their area of interest. The navigation system uses visual icons and clear labeling to communicate the platform's scope.
Layered content presentation
The website uses a progressive disclosure approach. Overview pages present key benefits and high-level information, with links to detailed module pages for those requiring comprehensive specifications. The homepage introduces core platform capabilities, then guides visitors to specific areas based on their needs.
Visual communication system
Module pages incorporate platform screenshots, interface demonstrations, and illustrated diagrams to show functionality. Product imagery displays actual platform interfaces to help organizations visualize implementation.
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